AirportPlanner

Overview

This project is an interactive guide to help users arrive to the center of Madrid from the airport according to their own needs.

Audience: Travelers arriving in Madrid, Spain.

Tools Used: Articulate Storyline, Figma, MindMeister, Google Docs

Problem and Solution

I spent eight years living in the Spanish capital. When I arrived in Spain, alone and unable to speak Spanish, I felt intimidated by the options I had to arrive at my accommodation. Eight years later I see on several Facebook groups that new arrivals to Madrid face the same problem. Madrid offers many options to arrive in the center but without taking proper consideration, the traveler may spend more time or money in their route to their accommodation.

To help these new arrivals, I created an airport planner which would suggest the best means of transport from the airport to their final destination. Through answering a series of questions about their journey, this planner will work with the user's budget, time of arrival, the terminal of arrival, as well as the area of their accommodation. This planner uses an assistant, Laura, to take notes to ensure that the user is able to check their information before continuing to the next question. Upon completion, can view all transit options for comparison.

Process

To begin this process I first looked at all of the transit options available for reaching the center of Madrid. Next, I looked at the two cheapest options and mapped where they are most accessible. As this project is built for a tourist, I eliminated options which would require more than one transfer. After eliminating these, I grouped the city into three different points based on which places can be reached by metro, which can be reached by the suburban railway, and which areas can be neither. Next, I made a price comparison of each of the methods. Once I had this information, I ordered the questions by which ones eliminate the need for other questions first. For example, if the user arrives between the hours of 2 am and 5 am, there are only two options. In this way, the user is able to get an answer in the fastest time.

Mind Map

Since the answers to the questions have 17 different possible combinations, I used MindMeister to organize. I used the Madrid Metro mobile app to confirm trains to ensure the correct outcome. All unlimited budgets selections were routed to a taxi, the fastest way to reach the center.

Key elements

• Hover states: on buttons to draw attention to interactivity

• Interactive map

• Results-based branching scenario:

• Laura's notes:

• Result-based final slide:

• Other options accordion: